Everything you need to know about the profession of a marketplace manager

The online trading market is rapidly developing, and the profession of a marketplace manager is becoming increasingly in demand. Who is this specialist and what does he do? What skills are needed to work successfully in this field? Let’s find out in the article.

### Who is a Marketplace Manager and What Do They Do

Every minute, something is being bought and sold online, and a manager must keep a finger on the pulse. This is what the specialist does – controls everything from loading products to monitoring sales.

### Key Responsibilities of a Marketplace Manager

The number one task: uploading products to the application. Sounds simple? It is important to upload photos and descriptions and make the product card look attractive to buyers. Next comes sales monitoring – like a check-up for the health of products. It is necessary to constantly analyze which products are “healthy” (i.e., selling well) and which need “treatment” (promotions, changes in descriptions). And, of course, working with reviews. One bad review can seriously impact sales.

### Pros and Cons of the Online Profession, Who Should Pay Attention to This Direction

Every profession has its pros and cons. Study them to objectively evaluate the activity you want to associate your life with.

### Advantages

Let’s start with the pros, because they are very, very enticing here. The first and most attractive – flexible schedule. No more nine-to-five every day. Start working at convenient hours. Next – high income. Salaries for marketplace managers are quite competitive, especially considering the possibility of bonuses for good sales.

### Disadvantages

There are also disadvantages, and it is worth knowing about them before diving in headfirst. At the forefront is high responsibility. E-commerce masters shoulder a huge volume of tasks, and the quality of their execution affects the company’s income and reputation.

Dealing with negative reviews is the second significant downside. Negativity towards products appears quite often, and each such case requires attention and diplomacy. Often, problems have to be solved not because of one’s own fault, but due to poor logistics or production.

And lastly – the instability of the income amount. Yes, high earnings were mentioned, but they directly depend on sales volume and fluctuate from month to month.

Love order and stability or not ready for constant stress? Perhaps it’s worth considering other options. But if you are looking for dynamic work with growth potential and are ready to take on challenges, a marketplace manager is what you need.

### What Knowledge and Skills Are Needed to Find Remote Work as a Marketplace Manager

Make sure you have a sufficient amount of knowledge and skills in the field of marketplaces.

### Skills for Working with Wildberries and Ozon Platforms

The ability of a specialist to navigate the Wildberries and Ozon platforms is a standard basis for the activities of a marketplace manager. It is necessary not only to know which buttons to press but also to feel the rhythm, understand when it’s time to launch a promotion or change the product promotion strategy. On Wildberries, it is important to be able to optimize product cards to make them look as attractive and clear as possible to consumers. And on Ozon – to master sales analytics tools to predict which products will top the charts.

### Knowledge and Skills for Effective Work

So what do you need to know to become a pro? Analytics. A marketplace manager must be able to look at numbers and see real processes behind them: what sells well and what is left on the sidelines. Second – knowledge of marketing tools. SEO and content marketing are essential here because the right words and quality photos make the product visible and desirable.

### Training and Courses in Russia

No one was born knowing how to manage online platforms – a skill that comes with experience and training. In Russia, there are plenty of courses and training programs where candidates master all the intricacies of the work. The popular program “Basics of Working with Wildberries for Beginners” from Skillbox offers a complete immersion into the mechanics of the largest Russian marketplace. And the course “Internet Marketing from Scratch” on Coursera covers all stages of online sales, including SEO and SMM.

Take specialized courses on working with Wildberries or training in internet marketing to gain a wide range of knowledge and skills. Courses are available both online and offline.

### How Much Does a Marketplace Manager Earn

If you are just starting your career as a marketplace manager, expect to earn 50,000 rubles per month. This is the starting point. Once you understand how to make the marketplace work for you, your income will soar to 100,000 rubles and above. Experienced specialists in Moscow and St. Petersburg earn even more than 150,000 rubles.

### Factors Affecting Income

The specialist’s remuneration is influenced by factors such as work experience and the success of completed projects. Novice marketplace managers without experience may initially have to work for less money, but with experience, opportunities and earnings grow.

Sales volume is another key factor. Work towards results, increase sales, and bonuses will grow along with turnover. In this profession, a person is the blacksmith of their own happiness.

### Conclusion on the Work of a Marketplace Manager

First and foremost, this is truly a promising direction. The profession is still young and full of prospects for those who are willing to learn and grow. The world is not standing still, and online trading is growing rapidly.

High income and the opportunity to work remotely give marketplace managers the freedom to choose where to live and how to manage their personal time. Moreover, this job keeps you on your toes: you need to stay up to date with the latest trends, technologies, and marketing tricks.

But, as in any fairy tale, there is a “but.” Among the downsides, high responsibility and the need to work in conditions of multitasking and sometimes pressure stand out. Dealing with negative reviews and returns becomes a test of nerves, and income fluctuations require financial literacy and budget planning.