Online School Manager: Overview of a Promising Profession

Do you know how online schools are growing? In 2024, their number in Russia increased by 20%. Someone needs to manage this virtual sea, and that’s the online school manager. Like a ship captain, they ensure everything runs smoothly, strategically guiding towards new heights. They set goals, select teachers, and ensure students get the most out of it.

The demand for such professionals is only growing. Because online learning is relevant. It’s convenient, effective, and flexible. The ability to organize the learning process at a high level is invaluable.

Being an online school manager is trendy and promising. Let’s dive into the details and see what you need to know and be able to do to navigate this realm successfully.

Who is an online school manager and what do they do

An online school manager is like a conductor, confidently leading their team, coordinating all processes.

Main responsibilities of an online school manager:

• Organizing webinars and technical preparation: students and teachers should feel like they are at an in-person event, just virtually.

• The manager needs to design the course so that it is useful and interesting. Each module should logically follow the previous one, and assignments should focus on specific skills.

• The manager is always available. They answer questions, solve problems, motivate and inspire. It’s a bit like being a psychologist and mentor rolled into one. If a student faces a difficulty, the staff helps them find the answer and understand the essence.

Tasks performed by an online school manager daily

An online school manager’s daily life is a marathon of completing tasks. Every course and lesson must be top-notch. The specialist ensures all materials are clear, up-to-date, and, of course, interesting. No dry texts or outdated data.

The staff must monitor the platform to quickly identify and resolve any issues.

The role of a manager in the school’s marketing strategy

Let’s talk about how a manager enlivens the marketing of an online school. Promoting courses is not an easy task. The course program needs to be packaged as a unique product that makes everyone say, “Wow! I want to study here!”

The first step is working with social media. The administrator weaves networks on Instagram, Facebook, even TikTok, talks about the courses, shares study process tips, conducts quizzes and contests. This creates engagement and builds a community around the school.

The manager develops a marketing plan, analyzes the market, monitors trends, determines which courses will be in demand, and is responsible for setting up advertising campaigns.

Knowledge and skills required to master the online profession

Organizations require candidates to have specific skills and an understanding of how an online school manager’s work is structured. The ability to adapt quickly to changes, make decisions on the fly, communicativeness, and easy establishment of contacts with teachers and students are essential.

Where and how to get education in Russia

In Russia, there are plenty of programs where you can gain the necessary knowledge. Universities and private educational centers offer courses in project management.

There are online platforms like Skillbox or GeekBrains where you can learn programs in online education management. Convenient, accessible, and practical. You can immediately apply the knowledge in practice.

The importance of continuous professional development

It is important not to rest on your laurels, especially if you are an online school manager.

Without continuous professional development, the risk of becoming an outdated specialist increases every day. The market is constantly evolving, and any new trend can drastically change the situation. By joining professional courses, webinars, seminars, and conferences, managers ensure a competitive advantage and increase their own value as professionals.

How much can a manager earn

In big cities, the average salary starts from 60-70 thousand rubles and higher depending on experience and organization size. In regions, the figures are more modest, but the cost of living is lower there.

Factors influencing the income level

Experience plays a key role in determining the income of an online school manager. The cost of a professional specialist in the labor market increases with years.

Interaction with educational platforms, marketing competencies, knowledge of foreign languages add weight to the professional capital.

The scale of the institution also matters. Working in a large, well-known online school implies a higher salary compared to entry-level positions in small startups.

Additional bonuses and awards

Online school managers in Russia can expect bonuses in the form of premiums. Many online schools offer employees compensation for professional training. “Lectorium” and “Foxford” allow managers to attend programs within the platform for free and cover up to 50% of the cost of educational programs.

Prospects of the online school manager profession

Online school managers in companies like Yandex, Sberbank, Gazprom develop corporate training, seeking specialists to organize and manage educational projects. Organizations value experience, the ability to adapt to new educational trends and technologies.

Working in EdTech companies

There are also other companies looking for professionals. Let’s take a closer look.

The EdTech sector, actively developing both in Russia and abroad, offers online school managers opportunities to work with digital products. Working at Skyeng or GeekBrains promises not only interesting tasks but also conditions for professional development. Projects here focus on developing new courses, project management, and implementing educational platforms.

Income growth and career advancement

Professionals can expect rapid income growth. Climbing the career ladder, managers lead projects at an international level and educational departments of large companies.

Conclusion

You can start your own path to success in the rapidly growing field by choosing one of the specialized courses. Thanks to the versatility and relevance, online school managers will find a place to apply their skills and knowledge. Don’t miss the chance to be part of the world of modern online education.